“Design is not what it looks like or feels like, design is how it works.” These powerful words from Steve Jobs, a pioneer innovator, underlined the importance of this two-word phrase.
With the huge success of Apple products and many more, it has taken center stage in product development. A new way of organizing work leads to sometimes extraordinary improvements.
In the recent years of innovation, design thinking has acquired the potential to help us improve which Total Quality Management or TQM did for manufacturing.
How Design Thinking Works
It is a non-linear process where diverse teams come together to understand users, challenge current processes, and redefine problems to create innovative solutions.
It also helps in unleashing full creative energies, winning commitments and improving processes radically. No wonder, most CEOs today have exchanged ideas on design thinking and the magic it creates in the lives of their customers.
Differences between Design Thinking and Agile
Both share the same principles as user focus, iteration and collaboration. They are neither interchangeable nor exclusive. A team can apply both methods without any conflict.
However, Design Thinking quite notably focuses on more abstract elements of strategy and scope, while Agile is more inclined towards concrete aspects of user experience (UX).
